Social media: the election weapon of the underdog?

Jeremy Corbyn delivered a rousing maiden election speech in Croydon last Thursday, in which he portrayed himself as an anti-establishment figure – the persona of choice for today’s outsider candidates.

As Labour begin to scale this electoral mountain, it is clear that they must also adopt other election tactics used by recent electoral insurgents. I speak of course of digital marketing and harnessing the power of data analytics to reach those crucial swing voters.

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